{"product_id":"the-1-hat","title":"THE 1% Hat","description":"\u003cp\u003e\u003cstrong\u003eOne person. One story. One percent can make a difference.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003e1% Hat\u003c\/strong\u003e is part of our wildHEART collection, but this one carries a story especially close to our hearts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter being diagnosed with melanoma and later treated with checkpoint immunotherapy, Coyote Moon founder's Mom, Debbi, became part of a very small group of patients who develop insulin-dependent diabetes as a result of treatment — roughly \u003cstrong\u003e1%\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe treatment helped save her life.\u003c\/p\u003e\u003cp\u003eIt also changed it forever.\u003c\/p\u003e\u003cp\u003eThat's where the first meaning of \u003cstrong\u003e1%\u003c\/strong\u003e comes from.\u003c\/p\u003e\u003cp\u003eBut there's another.\u003c\/p\u003e\u003cp\u003eWe believe one person can make a difference.\u003c\/p\u003e\u003cp\u003eOne person can share a story.\u003c\/p\u003e\u003cp\u003eOne person can make someone feel less alone.\u003c\/p\u003e\u003cp\u003eOne person can choose to show up.\u003c\/p\u003e\u003cp\u003eAnd one person can inspire another to do the same.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThat's \u003cstrong\u003eTHE 1%\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd this hat is helping us turn that idea into something bigger.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEvery cent raised from the sale of THE 1% Hat will go toward bringing SEEN to life\u003c\/strong\u003e, a photography project and exhibition created by Debbi about the things people carry that aren't always visible from the outside.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProceeds will help secure the exhibition space, print and display the photographs, and cover the costs of bringing SEEN from an idea into a physical experience.\u003c\/p\u003e\u003ch3\u003e\u003c\/h3\u003e\u003ch3\u003ePASS THE 1%\u003c\/h3\u003e\u003ch3\u003e\u003c\/h3\u003e\u003cp\u003eWhen your hat arrives, we want to see you in it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTake a photo wearing your \u003cstrong\u003e1% Hat\u003c\/strong\u003e, share it, tag \u003cstrong\u003e@coyotemoonapparel\u003c\/strong\u003e, and use \u003cstrong\u003e#PassTheOnePercent\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThen encourage someone else to join you.\u003c\/p\u003e\u003cp\u003eYou don't have to have melanoma.\u003c\/p\u003e\u003cp\u003eYou don't have to have diabetes.\u003c\/p\u003e\u003cp\u003eYou don't have to share Debbi's story.\u003c\/p\u003e\u003cp\u003eYou just have to believe that \u003cstrong\u003eone person can make a difference.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWear the 1%.\u003c\/p\u003e\u003cp\u003ePass it on.\u003c\/p\u003e\u003cp\u003eHelp us make people feel \u003cstrong\u003eSEEN\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ewildHEART by Coyote Moon\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor the ones who carry more than you can see.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ One size","offer_id":49295840280759,"sku":"10498527348327827410","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/6252\/8695\/files\/441517430872558191_2048.jpg?v=1791145868","url":"https:\/\/coyotemoonapparel.com\/products\/the-1-hat","provider":"Coyote Moon Apparel","version":"1.0","type":"link"}